Did you know the government is using your money to hand out huge media contracts intended to promote the insurance exchanges and benefits created by Obamacare? Their plans have already come under fire, but more details are coming out about a scheme that involves weaving Obamacare into the plot lines of major television shows. The New York Times is reporting on what California plans to do:
Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange. The Ogilvy plan includes ideas for reaching an uninsured population that speaks dozens of languages and is scattered through 11 media markets: advertising on coffee cup sleeves at community colleges to reach adult students, for example, and at professional soccer matches to reach young Hispanic men.
And Hollywood, an industry whose major players have been supportive of President Obama and his agenda, will be tapped. Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots.
“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”
They’re talking about taxpayer funded propaganda, plain and simple. This isn’t a law that’s going to concretely stay on the books, as evidenced by the fact that Mitt Romney and a vast majority of Republican candidates for both Houses of Congress are promising repeal. We’re not yet past that “point of no return” when too many subsidized benefits have kicked in to undo the law.
Ogilvy, the firm involved, has received millions from the federal government as well as hundreds of thousands through state grants. This is an obscene waste of taxpayer dollars with a clear political purpose, yet there’s apparently nothing we can do, except expose it, defeat Obama and repeal the damn thing.