Luntz: Cut the Impeachment Talk Out


While the prospect of levying articles of impeachment against President Obama may seem like a good idea, polling shows that the American people would view that as a dramatic overreach, despite the scandals plaguing his administration. Pollster Frank Luntz advised Republicans not to trot out the “I word” any time soon:

Republicans looking to press President Obama on the trio of scandals that have been consuming Washington — but not overreach on them — got some private advice this week from Frank Luntz, the pollster and linguistic guru who often briefs top Republican lawmakers.

Luntz delivered a presentation to House Republicans at the whip meeting Monday, the gist of which was, according to a GOP aide present, “don’t be an idiot and go on TV calling for impeachment.” Luntz presented polling numbers showing that voters by and large aren’t blaming Obama for the scandals. They are interested, however, and want to know “how did this happen?” and “what are you going to do to ensure it never happens again?”

The key with the developing scandals is to make sure they play political dividends come the 2014 midterms, and to make sure we prevent them from ever happening against. Focusing on the latter is the advice Luntz gave to GOP lawmakers, and I concur.